We look beyond established boundaries and embrace a cross-disciplinary and collaborative approach to design.
We traverse the world of design and branding, working with all forms of media and allowing design solutions to emerge that address the needs of our clients and their audiences. Moreover, we consider economic, social equity and ecological factors as an integral part of our process, which serve to revitalize the role of design in our work.
Founded in 2008, we focus on fostering positive interactions and empathizing with those who utilize our designs.We seek to create unexpected, joyful experiences in the everyday.
Our Team
Karen Stein
Co-Founder / Creative DirectorKaren is a Boston-based designer, artist and educator. Her focus is on an empathy-driven design process. She has over 24 years of experience as an art director and designer, and received her MFA from VCU in Richmond where her research focused on imagination. Her background includes branding, interactive, print, and packaging design, as well as wayfinding and environmental design. She has taught at MassArt, Tufts, Clark, the School of the Museum of Fine Arts, UMass-Dartmouth, Virginia Commonwealth University, and Northeastern University.
Ben Gaydos
Co-Founder / Creative DirectorBen is a Detroit-based designer, filmmaker, artist and educator. Ben has conducted research in design and anthropology at Virginia Commonwealth University, where he received an MFA in Visual Communication/Design. His experiments in design, sound, film and video have been exhibited internationally. He is Chair and Associate Professor of Design at The University of Michigan – Flint, where he directs the Community Design Studio.
Michael Padgett
Art DirectorMichael is an art director and designer based in Los Angeles, with 12+ years experience in branding and design. A graduate of Harvard University in literature, he studied graphic design and screenprinting at MassArt before joining goodgood in 2014. After honing his skills at studios like Korn Design, Studio G and Knox Design Strategy, we brought him back to goodgood! Michael enjoys working closely with clients to discover exciting solutions that elevate brands, solve design problems, and engage with core audiences.
Racquel de Barros
DesignerRacquel is a Boston-based artist and designer. She studied at Bridgwater State University, where she received her BA in Studio Arts with a concentration in Graphic Design. She is passionate about all things branding related, and loves working with brands to help visually tell their stories.
Some of our clients
Ann Arbor Film Festival
Autodesk
Babson College
Boston University
Boys + Girls Club of America (BCBG)
Brandeis University
Breathe
Cambridge Artists Cooperative
Cambridge Center for Adult Education
Center for Artistry + Scholarship
City of Boston
City of Cambridge
City of Detroit
City of Flint
City of Springfield
Clarendon Properties
Conservatory Lab
DCI
Equal Exchange
Filzfelt
Friends of the Boston Harborwalk
Hack.Diversity
Halvorson | Tighe & Bond Studio
Harvard Innovation Lab
Harvard University
Highlight Arts (UK)
Isabella Stuart Gardner Museum
Kresge Foundation
Massachusetts Association for Mental Health (MAMH)
Massachusetts Dept. of Conservation & Recreation
Margarita Muniz Academy
Mimio
MOCAD
Northeastern University
Notch Brewing
Now + There
Pembroke Real Estate
Project Pop-Up
Roxbury Youthworks
Strategic Community Partners
Technology Exchange Lab (TEL)
Thomson Treks
Wheelock College
WS Development